Wednesday, May 27, 2009

Social Networking Is Exhausting!

I have a morning routine of checking e-mail, peeping with Tweeps in my personal and professional Twitter accounts, viewing the "graffiti" on my Facebook Wall, and seeing who wants to hook up with me on LinkedIn.

Oh, and then there's my Plaxo account and those Squidoo Lenses I've been meaning to create. Gosh, and then there's that newsletter I've been meaning to finish and blast out ... and my poor radio show on BlogTalkRadio - don't get me started.

But ... what was I saying again?

Oh; that's right ... how social networking was exhausting.

Now where was I? Ah yes.

Oh, but before I get to that, I forgot to mention my blog, which you're reading right now - need to get back on the stick and start posting more often - like daily.

So social networking, what can I say? It's a real clock buster, my friends. (yawn) What time is it? Does anyone know?

Anyway, what I wanted to say is that, in order to be heard, to be known online (if that's your thing) you have to get out there and rub gigabytes with strangers. A virtual assistance company, for instance, will never make it in this big, cruel cyber world, unless its owner networks. Same is true for coaches and speakers and solo professionals.

But who has time to do all this socializing? What's the point; there's work to be done!

And you are?

Ya; I'm talkin to you.

It is a dichotomy all small-business owners face, but that's the point. One side is the business owner, the executive. The other is the salesperson, the face and personality behind the business' name, its brand. Like many virtual assistants, a home-based business owner who hangs her sign on a virtual door must allow both the "executive" and the "salesperson" to thrive in order to grow her business as a whole. In order to do this, business owners need to ask for help.

No man (or woman for that matter) is an island, for crying out loud.

Small-business support services, like MAD Typing and Consulting and members of the International Virtual Assistants Association, are designed to serve as catalysts to bridge the gap between the operational side of the house and the sales/marketing side.

If you'd like more information about how a virtual assistant can assist your business with its social media campaigns, please feel free to contact me at

Now, I think it's time for a nap!

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